Nialaya Jewelry is an American designer jewelry company founded in 2009 by Danish designer Jannik Olander. The company is headquartered in Los Angeles, California.
While visiting a coastal city in India, Jannik met a local shaman named Nialaya who encouraged him to pursue his dreams and stop chasing monetary gain. Jannik profoundly reflected upon this, and upon returning from his trip he developed a jewelry company deeply rooted in spirituality and the promotion of energy healing. He named the company 'Nialaya' as a tribute to the man who provided him with life-changing insight. Jannik began designing and creating beaded macrame necklaces and bracelets in the garage of his Hollywood Hills home. The slogan 'Handmade in Hollywood' was then developed, as each piece of jewelry was strung together by hand without the use of machinery or mass production. Each precious and semi-precious stone was used to stimulate spiritual healing powers; each finished item was then purified with a cleansing sage.
The first Nialaya collection was sold to a renowned Beverly Hills boutique where it caught the eyes of famous faces. The company quickly gained notoriety with Hollywood celebrities and has grown to become one of the largest celebrity endorsed brands. As of now, Nialaya is one of the topmost endorsed brands of Hollywood personalities. Popular celebrities such as P. Diddy, Paris Hilton, Kardashians, Avicii, Kanye West, Drake, Jay Z, Katy Perry, Jessica Alba, Dolph Lundgren, Sofia Vergara, Mickey Rourke, David Beckham, Justin Bieber, and Snoop Dogg are spotted wearing the talented designer’s exceptional designs.The popularity of the brand spread internationally and the demand for boho-luxe designer jewelry prompted the company to open up their online web store. In 2010 the company unveiled their first flagship store at their prominent Los Angeles retail address - 7922 Melrose Avenue. Today they are located a few blocks East next to Paul Smith and Ralph Lauren on 8215 Melrose Avenue where they just celebrated their 11th Year anniversary.
Ever since Jannik has introduced the brand, there has been no stopping. He releases designs every month that are at the forefront with the newest fashion styles. Since Jannik designs every single piece himself, the audience anxiously waits for the new designs every month. Nialaya has now started creating flat-bead bracelets, leather and stingray bracelets, rings, and the brand’s most popular, beaded bracelets, customized in stones and color. Moving more and more into the online universe Nialaya offers a unique opportunity for the customers to design and build their own unique bracelet online. The design is then being made in the Nialaya studio behind the flagship store on Melrose and shipped out the same day.
With his skills and expertise in designing, Jannik has helped Nialaya evolve over time, helping it be sold in 130 different countries, with online visitors every single day from over 100 countries. As a result, the reach of the brand has been phenomenal. With the celebrities wearing the brand’s jewelry, Nialaya has achieved a lot of media coverage, boosting its popularity.
Nialaya has continued to evolve and focus on their global expansion. Nialaya is currently sold in 90 countries. The company has selected over 100 of the world's finest jewelry stores, fashion stores, 5 star hotels and high-end department stores to house their collections. These retailers include Harrods, Harvey Nichols and Selfridges in London, NK in Stockholm, OnPedder in Hong Kong, Singapore, Beijing and Shanghai, Ibiza Gran Hotel in Ibiza, Traffic and SLS Hotel in Beverly Hills and Magasin and Illums Bolighus in Denmark as well as some of the biggest luxury online shops such as Farfetch and The Iconic.
Nialaya's head office and production is located on Melrose Avenue. The head office is comprised of a young and ambitious international team who strive to promote the brand and the Nialaya lifestyle through their commitment to hard work in our sales, brand development, online commerce and PR departments. Though the company has expanded beyond borders, the Nialaya production team stays true to the slogan 'Handmade in Hollywood' and continues to create each beautiful piece by hand at the head office.
In 2014, CEO & Creative Designer Jannik Olander declared a commitment to give back to the countries from which the company sources their stones and precious metals. He began by visiting the Sarnelli House orphanage in northern Thailand - a home for orphaned and incurably ill children with HIV/AIDS - donating food, medicine, toys and a charitable contribution for the upkeep of the orphanage. He then created a special collection to benefit the orphanage - a percentage of the proceeds going directly to the Sarnelli House.